Several years ago, simply having a website was sufficient. Your website served as an online brochure providing potential clients that were already aware of your business with more information. The web design model has evolved from a static online presence to an important digital marketing tool. If your website is designed and built correctly, it can be used to drive more traffic to your site and generate leads from visitors who may have not heard of you otherwise. In addition to driving traffic to your site, your content must be carefully crafted to provide a pleasant experience for end users when they arrive. Focusing on user experience results in higher search rankings on Google, and leads to more casual visitors converting to committed clients.